Vol. 1 No. 1 (2026): The International Journal of Indigenous Business
Articles

Indigenous Enterprise Success: In Our Peoples' Voices

Jones et al_PDF
  • Mark Jones,
  • Admiral Manganda,
  • Peter Musinguzi
Mark Jones
Dilin Duwa Centre for Indigenous Business Leadership
Admiral Manganda
Dilin Duwa Centre for Indigenous Business Leadership
Peter Musinguzi
Dilin Duwa Centre for Indigenous Business Leadership
Inaugural Edition: International Journal of Indigenous Business
DOI: https://doi.org/10.64222/FYEC3263

Published 2026-02-17

Keywords

  • Enterprise success,
  • First Peoples,
  • Indigenous Ugandans,
  • Values,
  • Ubuntu,
  • Social enterprise,
  • Māori
    • ...More
    Less

How to Cite

Jones, M., Manganda, A., & Musinguzi, P. (2026). Indigenous Enterprise Success: In Our Peoples’ Voices. The International Journal of Indigenous Business, 1(1), 50–64. https://doi.org/10.64222/FYEC3263

Copyright (c) 2026 Mark Jones, Admiral Manganda, Peter Musinguzi

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

The paper surfaces the diverse worldviews of First Peoples, Māori and Indigenous Ugandans’ enterprise success. This scope highlights both historical and contemporary challenges related to colonial legacies and Indigenous knowledge systems. It discusses how First Peoples in Australia and Māori in New Zealand have utilised their unique cultural assets and traditional values to drive economic self-determination in a globalised economy. Similarly, Uganda’s Indigenous entrepreneurship (IE) is highlighted through the lens of social enterprise, grounded in the African philosophy of Ubuntu.

Qualitative data are provided from three separate scholars’ higher degree research, illuminating the Founders' culturally anchored conceptions of success. Indigenous methodologies  are employed in two of these studies to weave worldviews into a fuller understanding of enterprise success. Our work repositions success as a tapestry of community values, intergenerational thinking, spiritual continuity and cultural resilience. Success, refracted through frameworks such as the 7P’s (First Peoples), Kaupapa Māori philosophy, and Ubuntu, encompasses the relational, spiritual, cultural, and economic aspects. Despite the enduring violence of colonial structures and deficit discourses, IE represents a resurgence: an affirmation of being, belonging and becoming. Our findings offer a relationally grounded alternative to prevailing economic narratives in this time of global instability, one that is egalitarian in nature and speaks to the connection of both the spiritual and physical worlds. We contribute to the decolonisation of enterprise success by centring Indigenous epistemologies and affirming that the reinvigoration of Indigenous knowledge systems is essential to building sustainable, culturally responsive, and equitable economic futures. 

Jones et al_PDF

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